Young, Black, Gifted and Unapologetically Black is how you can describe the new BET series Boomerang. Executive produced by Halle Berry and Lena Waithe (Master of None, The Chi) Boomerang brings a new precedent for millennials working in front and behind the camera. If you were asking for a show for black millennials written and produced by a black staff then you have just found your new binge-worthy show.
BET’s Boomerang is a sequel to the 1992 romantic comedy of the same name starring Eddie Murphy (Marcus), Robin Givens(Jacqueline), and Halle Berry (Angela). Reflecting on the success and cultural effect of the original movie, Berry has noted the original story that focused on black characters’ lives and work was innovative for its time. Noticing that the issues millennial face today are different, Berry saw the opportunity to revive the Boomerang storyline that required a “fresher” approach.
Set in present-day Atlanta, the TV sequel follows Simone (Tetona Jackson ), daughter of Murphy and Berry’s characters, and Bryson (Tequan Richmond), who is the son of Givens character. The first episode begins with Simone quitting her father’s ad agency in frustration while watching an older exec film an energy drink ad with actors sporting dated, early-nineties hair and clothes.
Simone is career-focused and while technically, she is not a player, she just doesn’t want to be tied down in a relationship. A dreamer and carrier of the millennial desire to be an entrepreneur and girl boss, Simone aspires to start her own agency to wedge her way out of her daddy’s thumb. Despite her ambitions, Bryson, her childhood bestie and fellow co-worker, reminds her that “everyone wasn’t born with a silver spoon in their mouth and kente cloth wrapped around their head,” advising her to appreciate her current situation.
Juxtapose to Simone, Bryson wants a chance to prove himself at work and goes full “Papa Pope monologue” by improvising a more demographically appropriate pitch where he argues, “Being young, gifted and black is cool, but it’s exhausting.” Though a bold move, Bryson’s risky pitch lands him the opportunity to redo the energy drink ad. Bryson is also ambitious, but he gets in his own head. Especially, when it comes to Simone who uses his attraction to her for her advantage.
Exploring beyond the main two characters, Boomerang introduces us to an array of relatable and hilarious characters. Tia, played by Instagram star turned actress Lala Milan, an exotic dancer who performs with woke messages like “FOR THE CULTURE” and “#STEEL VAGINA” written across her body while performing, falls into the millennial branding trend and becomes Simone’s first client for her agency.
We’re also introduced to Crystal (Brittany Inge), who still works at the agency with Bryson while funneling intel to Simone; David (RJ Walker), a young preacher, and Ari (Leland Martin the sexually fluid filmmaker.
Provided with an two-episode season premiere, the second episode puts the group of friends in Bryson house for game night. In the midst of the night, viewers got a closer look at the character’s personalities, a romantic history between David and Crystal, Bryson and Simone and their will-they-wont they moments, and typical instagrammable girlfriend moments between Tia and Simone.
Post the premiere, Black Twitter erupted in praises, memes and discussions of topics from the show. #BoomerangOnBET was trending with over 20k tweets.
The music on #BoomerangOnBET Issa bop!!!
— IG: @TamiRoman (@TamiRoman) February 13, 2019
I went to the #BoomerangOnBET prem tonight and saw the first two eps. It was everything. Funny, sexy, sweet,sleek. It is so taut and well written. Dark-skinned protagonist, queer representation! I am so excited for you all to watch it. 🖤 @LenaWaithe has done it again
— bolu babalola (@BeeBabs) February 13, 2019
Offering hilarious and relatable storylines, great representation of often marginalized sub-communities in the black community, and amazing music that needs to be added to your playlist, Boomerang has the potential to help in the network revival BET desperately needs.
Join in on the #BoomerangonBET discussion and catch the show on BET on Tuesdays at 10pm/ 9c.