In our technologically-driven world, social media is one of the best ways to brand yourself and your business. Even so, there are still ways to promote yourself without relying on social media. Maybe you’re discouraged by the thought of building a personal brand online or you don’t know where to start. Many people struggle with getting traffic to their pages and establishing an online following. This is when other branding techniques might be more useful.
Establish Your Purpose
One of the most important steps you can take to establishing your personal brand is to figure out your purpose. What is the goal of your brand? Who are you and what do you want to represent? Trying to build a brand without focus will be difficult and will most likely fail. You’ll need to be especially motivated since you won’t have social media to fall back on. Remember you can’t satisfy everyone, so it’s fine if you don’t appeal to some people. Find your audience and work with that. If you can articulate these things with confidence, everything else will fall into place.
Hand Out Business Cards
Handing out business cards is a sure way to start a conversation with a complete stranger. Try to make your business cards unique to show your character or the goal of your brand and who you are. Having a business card ensures that people will remember you and the conversation you had with them. Even leaving business cards in establishments around town, your barbershop, church or your school campus, is a great way to spread the word without ever having to log in to a computer.
Reach Out to Friends and Family
Communication by word of mouth is still a very powerful tool. There’s nothing wrong with reaching out to friends and family to help you establish your personal brand. Your friends can help spread the word and support you through the battles you might face while trying to grow a brand without social media. You might also discover they have a skill you can benefit from, or at least an office depot discount to print your business cards!
Establish Rapport With Your Community
Let’s face it, no matter how expansive it seems, not everyone uses social media. You’ll still have to find a way to reach those people who cannot or choose not to use it. Start by making a name for yourself in your community. Attend networking events and find ways to volunteer in the things that interest you. Giving back to your community builds a trusting relationship with them and expands your word of mouth network. Having the support of the entire community is a great way to make sure your personal brand is successful.
Start an Email List
An email list is a great way to connect with your audience. It allows people to build a relationship with you and your work. It’s a good idea to ask questions or have a survey at the end of your emails. This way you can figure out what your audience wants and ways to cater your content to them. You can keep people up to date with events you’re hosting, suggestions or recommendations. It is important to stay consistent with an email list, but the great thing is you can always adjust the frequency of emails you sent out.
Building a personal brand is not easy whether you’re using social media or not. However, there is still a high value on face to face communication. The process might be longer, but building a network of people who can attest to your brand is worth a lot more than the quick success that may or may not last.