How Celebrity Makeup Artist Noorface Stays True to Her Style in the Beauty Industry

We love the feel of seeing our facial features enhanced by a great foundation, concealer, and a bomb eye color combination. However, outside of the glitz and glam, doing good makeup is a talent and a full-time job for the artists. We talked with Noor (Noorface) Farooq, a celebrity makeup artist out of Atlanta, GA, about her work in the industry and how she’s been successful for the past 10 years in the business. As we anticipate hearing Noor speak at The Beauty Conference in Atlanta this month as the keynote speaker, get to know a little more about her and her life as a full-time makeup artist.

Photo via @Noorface on Instagram
For someone who isn’t familiar with you, could you tell us a little about you, your makeup style, and what inspired you to do makeup?

I’m Noor a.k.a. Noorface, and I’m a makeup artist. Since childhood, I have had an interest in makeup. There wasn’t a time growing up where I wasn’t playing with it, or having slumber parties and doing my friends’ makeup. My style has always been kind of natural, I love enhancing the natural features of a woman. The tagline that I have branded for myself is “somewhere between editorial and glam.”

There are a lot of MUAs in Atlanta and on YouTube, what sets Noorface apart from the rest?

I think my style sets me apart, and the fact that I’ve been true to this style of makeup for a really long time. I can balance the art of creating a look that’s more glamorous, but still, make it look natural at the same time. I’m giving them what they want but also staying true to my work. They know what to expect from me and trust me to do it.

How was your experience with building your brand on and off social media?

It’s going to sound so ancient, but when I transitioned into doing makeup full-time, it was around the same time Instagram was starting. It wasn’t a huge tool for marketing or promoting yourself, so I had to build work by talking to people. I made calls saying, “hey, I just quit my job, so if you need a makeup artist just hit me up.” I would contact any producers I could think of, or if my friends had contacts at their jobs and go through them. Since no one was really getting makeup done during the week back then, I was doing makeup on the weekends. Until I started branching out and getting creative, I was twiddling my thumbs during the weekdays. I started doing commercials and a few shows during the week and that completely opened a door into a new world.

Along with that, I also had to understand the importance of a website. People weren’t looking for your Instagram back then like they are now, so I made sure my website was the bomb. Later down the line as Instagram grew, I started to hate it. I was never in a position where I had to post my work all the time to get hired. However, I didn’t want to get left behind, so I stayed up-to-date with the times in a way that was authentic for me.

Photo via @Noorface on Instagram
How did you figure out the right products to use in your kit for your clients?

After spending all of my money on the wrong things! The palette that I started with was horrendous. While I was transitioning, I was working at MAC Cosmetics. The perception of MAC is bold colors, so that’s all I kept. When it came time for me to be the MUA for a wedding, I had nothing. No one wants those bold blue’s, purple’s, and yellow’s for a wedding. I redid my kit by adding more products for an everyday look, as well as adding products other than just MAC. Some of my clients were either allergic to MAC or didn’t use them at all, so I was listening to their needs to create the right kit. I also wear and test the products before putting them in my kit.

Do you have a personal favorite makeup product that you use for your own makeup?

Skin Glass Powder by Skin Glass mixed with any foundation, but the one product I cannot live without is Cover FX Power Play Concealer. I also love Glossier’s Skin Tint for really light coverage.

Photo via @skinglassbynoorface
Tell us about your new product line, Skin Glass?

Skin Glass was literally an idea that dropped down from the Heaven’s above, into my head, onto paper, and into real life. I had no help–this is all me and I want to brag on that until the day I die. I do everything myself, from the packaging and the bottles, to shipping and customer service. When I was developing it, it took me a really long time to figure out the right consistency. I had to figure out how to make it a dry oil with the right ratio so that it’s not too greasy. I also released the powder to go on top or to be mixed with foundation to amplify the glow. It took a long time but I’m really proud of it. I don’t want to wear a full-coverage foundation every day, so that was my main inspiration for creating Skin Glass.

Looking at the beauty industry today, do you think it has improved as far as being inclusive?

Yeah, I really do, it’s come such a long way. All we really had was MAC in the beginning. They carried the deeper colors (NW50 and NW55) that no one else had. Now, everyone else has really fallen in line when it comes to inclusivity. Most brands were just dropping a few shades here and there to see how they would do and then expand, but Fenty Beauty definitely did it right. Even the drug store companies like Maybelline Fit Me, L’Oréal Infallible, Revlon, Cover girl–I love them! They’ve definitely done well with expanding their brand to cater to more people with darker skin tones.

Who would be your dream person or company in the industry to work with?

PAT MCGRATH! That is my IDOL, and not just because of Instagram. I’ve been following her work for a long time. To see other people finding out about her and knowing more about her is amazing. I’ve done looks dedicated to her contests, which I don’t do for anyone, but for her, I’d do anything.

We’re excited to see you at The Beauty Conference in Atlanta in a few weeks! How beneficial do you think beauty conferences are for the industry?

I think it’s very beneficial, especially the content in which you’re offering. People love a come-up story, they’re not just going because they want to talk about makeup. They want to know how to succeed. I met Terri (Watson) when she was into colors and crazy makeup, and it’s amazing to see how much she’s grown. I’m in awe with everything she’s done with planning the beauty conference and becoming a leader in the beauty industry.

What do you hope the audience will take away after hearing you speak at the conference?

Understanding that doing makeup is not a glorified hobby, it’s a job. I know it looks cool because we do makeup all day long, but they’re not seeing the stress when it comes to clients, scheduling, etc. It’s important for people to know it’s not instant gratification. You’re constantly “on” when you’re an entrepreneur, so you have to conduct yourself accordingly and not create controversy to get ahead.  

The Beauty Conference will be held March 30, 2019, in Atlanta, GA. You can purchase your tickets here.

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